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7 Reasons Every Business Should Use A Media Buyer
It is my belief and recommendation that every business that is buying television or radio advertising, use a media buyer to help them negotiate and purchase the media. I have listed 7 reasons below why I recommend you use a media buyer versus buying it yourself.
What is the Lifetime Value of 1 New Customer?
In his groundbreaking book on customer service, “Customers For A Lifetime”, author Carl Sewell explains how businesses can justify spending more on customer service based on the lifetime value of a customer. Carl Sewel, the owner of the Sewell car dealerships,...
Is Advertising an Expense or an Investment?
When you look at a balance sheet, advertising is listed on the expense side of the ledger. That’s how many business owners view advertising - as an expense. It’s a liability to them. In their eyes, it takes away from the bottom line – not add to it. The goal is to...
Does Anyone Listen to the AM/FM Radio Anymore?
Ever since the invention of radio by Guglielmo Marconi in 1895, many have predicted the demise of AM/FM radio whenever a new technology was introduced that they thought would mean its death. Back in the 1950’s when television started to become a fixture in every...
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